Sr. Specialist, Integrated Marketing
J.C. Penney Company, Inc.
Plano, Texas
The Senior Specialist, Integrated Marketing supports the development and execution of 360° integrated marketing campaigns that bring JCPenney’s brand to life across paid, owned, and earned channels. Reporting to Senior Manager, Integrated Marketing, this role partners cross-functionally with creative, media, digital, stores, and agency teams to ensure cohesive, on-brand campaign execution that drives customer engagement and business results.
Primary Responsibilities:
Campaign Strategy & Planning
• Support the development and execution of integrated marketing campaigns aligned with brand and business priorities.
• Translate campaign objectives into clear, actionable briefs for creative, media, and channel teams.
• Contribute to quarterly and seasonal planning processes with thoughtful recommendations and insights.
Briefing & Content Development
• Manage components of the briefing process to ensure clarity, alignment, and on-time delivery.
• Collaborate with creative, production, and channel teams to develop high-quality, on-brand assets across traditional and digital platforms.
• Review creative materials to ensure consistency in messaging, tone, and visual identity.
• Support campaign presentations and recap materials, helping build cohesive narratives for internal stakeholders.
• Attend and support photo shoots or campaign activations as needed to maintain brand alignment (occasional travel may be required).
Cross-Functional Collaboration
• Partner across marketing, corporate communications, stores, digital, and other departments to support integrated execution.
• Help drive integration across paid, earned, and owned channels to ensure a unified customer journey.
• Build strong working relationships with internal teams and external agency partners.
Project & Budget Coordination
• Manage campaign timelines and track deliverables to ensure milestones are met.
• Support budget tracking, invoice processing, and vendor coordination.
• Maintain organized documentation of briefs, timelines, creative assets, and approvals.
Performance Measurement & Insights
• Partner with analytics teams to monitor campaign performance and key metrics.
• Assist in developing post-campaign recaps with actionable insights and optimization recommendations.
• Apply data-driven learnings to improve future campaign effectiveness.
Qualifications
• Bachelor’s degree in Marketing, Communications, Business, or related field.
• 3–5 years of experience in integrated marketing, brand marketing, or related field; retail experience preferred.
• Experience supporting cross-channel campaigns across digital, video, social media, and in-store marketing.
• Strong project management and organizational skills with the ability to manage multiple priorities.
• Excellent communication and collaboration skills.
• Analytical mindset with the ability to translate data into actionable insights.
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